|Name:||Top Tips for Successful Broadcast Interviews|
Before the interview:
1. Think about your audience: Sky News viewers are likely to want something very
different from Bloomberg viewers – try and tailor your story to the end user.
2. Clarify your message: Make sure you have your messages prepared and tested (with
colleagues and or the press office) in advance and try to include real-examples to back them up.
3. Condense the message: Remember; you have a very limited time to get your messages
out. Try to think of some short ‘sound-bites’ too; perfect for brief Bloomberg interviews.
|Filename:||Pre-Broadcast Interview Top Tips.pdf|
|Filetype:||pdf (Mime Type: application/pdf)|
|Created On:||03/22/2011 09:08|
|Last updated on:||04/26/2011 15:50|