Easy Come, Easy Go.

Branding. It’s a key aspect of any business. A brand identity reflects your company’s values, services, identity and generates customer loyalty right?

Try telling that to Stelios; according to the FT and relayed here by Sky News he’s threatening to change the EasyJet brand:

http://news.sky.com/skynews/Home/Business/EasyJet-Founder-Sir-Stelios-Haji-Ioannou-Threatens-EasyJet-With-Name-Change-In-Court-Row/Article/201006315650698?lid=ARTICLE_15650698_EasyJetFounderSirSteliosHajiIoannouThreatensEasyJetWithNameChangeInCourtRow&lpos=searchresults

Of course he knows what he’s doing. But after years of building up a such strong definitive brand, is it worth risking it in a losing battle like this?

Gemma Carey, www.bluewoodtraining.com

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