Our tailored media training courses will show you how to navigate the world of print and broadcast media so that you gain a clear understanding of how journalists think, how they work and what they want from you. Once you have this knowledge, we then help you to deliver your story and message in the most effective way possible, ensuring that you stick to your own agenda and don’t get led by the journalist.
Run by current and former journalists, our bespoke media training courses are full of easy-to-use tips and techniques that you can soon be using as second nature.
In your media training course we will teach you how to:
Handle real interview scenarios
Keep interviews on your own agenda
Fend off any difficult or hostile questioning
Get your message across
Deliver quotes that the journalist will use and the audience will remember
Before your session, we will do our own research - as well as working closely with you - to make sure that the interviews we provide cover your organisation’s individual agenda and address the specific issues you face.
All our sessions are tailored to fit your training requirements as well as your location (London, UK or international), dates and timings. We have experience of training delegates at all levels and will pitch our media training to your level of experience.
Furthermore, we are so sure you’ll be happy with your media training course that we’ll give you a 100% money-back guarantee, so if you aren’t satisfied with the training you don’t pay a penny.
If you can't see what you are looking for here we might still be able to help, so please get in touch.
Using the media to convey information is essential for any company, even Bill Gates once said “if I was down to my last dollar, I'd spend it on PR”. Yet the level of skill with which it is conveyed is often very low - which is why all spokespeople should be media trained before they embark on interviews.
Our media training will prepare you for dealing with all types of journalists (national, regional and trade on the print side and TV and radio on the broadcast side, not forgetting online and wire journalists too), it will explain what makes them tick, how they work, the pressures they are under, the kinds of stories they want to write, their agendas and the questions they may ask when you meet them. It will teach you that dealing with the media is about give and take from both sides. Only by approaching media training from this angle will you be able to build a strong, positive relationship with journalists.
Formal media training and coaching would almost certainly have saved some of the Public Relations disasters we've witnessed over the years. While the positives that come from dealing with the media greatly outweigh the negatives, it's a huge gamble to your organisation's reputation if you don’t plan for any interview opportunities that arise - and that includes getting media training to prepare your spokespeople.
Top tips for Media:
1. Think about the audience you will be speaking to and tailor your story accordingly – readers of The Financial Times have very different expectations than readers of The Sun.
2. Keep your key messages to three – more than this will leave your audience struggling to remember them all and you might find your story gets diluted.
3. Think about your posture in interviews – keep your feet planted firmly on the ground and sit up right in your chair – positive body language will give you confidence and this will show to the viewers.
4. If you get asked difficult questions, or start to get led away from your agenda, don’t be afraid to pull the interview back onto your messages – bridging is a great way to do this.
5. Going into an interview, print or broadcast, and trying to ‘wing it’ is a huge and dangerous gamble, and one we wouldn’t ever advise. You should never undergo an interview unless you’ve; firstly been media trained and secondly, spoken to your comunications team and or done your own research to prepare.