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Financial Media Training Courses

These courses are tailored around you and the specific financial and business media you want to connect with, whether it's trades, nationals or TV and radio. The training can be run for those who are new to media relations or those who are keen to brush up their skills or even practice new key messages.

Course Content:
The modules and course structure will be moulded to fit your media training needs, however, this is what we would recommend covering in an introductory session

The Theory:

An introduction to the Business & Finance Media: The main news titles / What financial journalists want from you / The differences between general and business news / Understanding when a story is newsworthy
 
  • Preparing your approach: Refining your key messages / Researching the audience and journalist / Setting your agenda / Presenting your numbers
  • During the interview: Bridging and other interview techniques / Body Language / Dos and Don’ts

The Interview Practice:
The interviews we conduct in our broadcast media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation delegates face in the outside world, they will be prepared. Depending on your requirements, we will conduct a series of one or more of the following interviews:

Telephone / Face to Face / Down the line / Doorstep

The Trainers:
Below are details of some media trainers we would recommend for your session. These are just a few from our extensive roster so please get in touch for more information on the rest of our team.

Trainer A is the Ex-Personal Finance Editor at the FT
Trainer B is the Ex-City Editor of the Evening Standard
Trainer C is a journalist for Reuters
Trainer D is the former Editor of Investment Week

What is Included in Your Session?

  • A training course tailored to your requirements
  • Our Media Handling Guide Booklet
  • Cameraman to film and playback the interviews
  • Written and oral feedback to both delegate and client
  • Free face to face or telephone consultations for a year after the training

To Book This Session:
To book your financial media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you're ready.

Popular Courses

Print Media Training
dealing with the trade, regional & national journalists.


Broadcast Media Training
practice your TV & Radio interviewing skills.


Introduction to Presenting
overcome nerves and develop your communication skills.


Presenting to Investors
understand what investors want from presentations.

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Top tips for Media:

1.    Think about the audience you will be speaking to and tailor your story accordingly – readers of The Financial Times have very different expectations than readers of The Sun.

2.    Keep your key messages to three – more than this will leave your audience struggling to remember them all and you might find your story gets diluted.

3.    Think about your posture in interviews – keep your feet planted firmly on the ground and sit up right in your chair – positive body language will give you confidence and this will show to the viewers.

4.    If you get asked difficult questions, or start to get led away from your agenda, don’t be afraid to pull the interview back onto your messages – bridging is a great way to do this.

5.    Going into an interview, print or broadcast, and trying to ‘wing it’ is a huge and dangerous gamble, and one we wouldn’t ever advise. You should never undergo an interview unless you’ve; firstly been media trained and secondly, spoken to your comunications team and or done your own research to prepare.
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