• Financial Media Training

    We help people become first-rate communicators...

Course Content

These courses are tailored around you and the specific financial and business media you want to connect with, whether it’s trades, nationals or TV and radio. The training can be run for those who are new to media relations or those who are keen to brush up their skills or even practice new key messages. As mentioned, our financial media courses are all specifically tailored. However as a guide, take a look below to see what we would advise covering in your session.

The Theory

  • An introduction to the Business & Finance Media: The main news titles / What financial journalists want from you / The differences between general and business news / Understanding when a story is newsworthy
  • Preparing your approach: Refining your key messages / Researching the audience and journalist / Setting your agenda / Presenting your numbers
  • During the interview: Bridging and other interview techniques / Body Language / Dos and Don’ts

The Interview

The interviews we conduct in our financial media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation delegates face in the outside world, they will be prepared.

Depending on your requirements, we will conduct a series of one or more of the following interviews:

  • Telephone
  • Face to Face
  • Down the line
  • Doorstep

The Trainers

Below are details of some media trainers we would recommend for your session. These are just a few from our extensive roster so please get in touch for more information on the rest of our team.

Trainer A is the Ex-Personal Finance Editor at the FT
Trainer B is the Ex-City Editor of the Evening Standard
Trainer C is a journalist for Reuters
Trainer D is the former Editor of Investment Week

What’s included in your session?

  • A training course tailored to your requirements
  • Our Media Handling Guide Booklet
  • Cameraman to film and playback the interviews
  • Written and oral feedback to both delegate and client

To book your financial media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you’re ready.

Print Media Training

Our print media training courses are tailored around you and the media you want to connect with, whether it’s the national press or the trade titles specific to your industry.

Broadcast Media

Our broadcast media training courses are tailored around you and the media you want to connect with, whether it’s TV or radio and whoever you are facing.

Financial Media

These courses are tailored around you and the specific financial and business media you want to connect with, whether it’s trades, nationals or TV and radio.

Crisis Media

Our crisis media training courses are tailored around you, depending on the type of crisis you could face trade and national press or even TV and radio broadcasters.