This week may have seen the beginning of a new future for the UK media, as the three...
Social Media Training Courses
Blogs, vlogs, podcasts, RSS, webcasts, Facebook, Twitter, the list of ‘new’ social media is huge and it’s growing.
This course will teach you everything you need to know about social media but will also teach you how to tackle it for yourself, through relevant case studies and practical exercises.
1. Your introduction to social media: What's it all about? Who's doing what? The individual versus the corporate / Traditional versus online / Social networking 2. Case studies: How have others handled blogging? How do organisations use YouTube? 3. Your social media: Starting and updating your blog / Promoting your blog and social media / Monitoring what's being said about you / Handling the negatives / Measuring your success
understand what investors want from presentations.
Top tips for Media:
1. Think about the audience you will be speaking to and tailor your story accordingly – readers of The Financial Times have very different expectations than readers of The Sun.
2. Keep your key messages to three – more than this will leave your audience struggling to remember them all and you might find your story gets diluted.
3. Think about your posture in interviews – keep your feet planted firmly on the ground and sit up right in your chair – positive body language will give you confidence and this will show to the viewers.
4. If you get asked difficult questions, or start to get led away from your agenda, don’t be afraid to pull the interview back onto your messages – bridging is a great way to do this.
5. Going into an interview, print or broadcast, and trying to ‘wing it’ is a huge and dangerous gamble, and one we wouldn’t ever advise. You should never undergo an interview unless you’ve; firstly been media trained and secondly, spoken to your comunications team and or done your own research to prepare.