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Blog

For the latest insights about Bluewood, checkout our blog.
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  • Learning from the medical profession in crisis communications
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Social Media Training Courses

Blogs, vlogs, podcasts, RSS, webcasts, Facebook, Twitter, the list of ‘new’ social media is huge and it’s growing. 
This course will teach you everything you need to know about social media but will also teach you how to tackle it for yourself, through relevant case studies and practical exercises.

Course Content:

Your session will be tailored for your experience level to take you through the following:

Part One - The Background You Need to Know:

1. Your introduction to social media: What's it all about? Who's doing what? The individual versus the corporate / Traditional versus online / Social networking
2. Case studies: How have others handled blogging? How do organisations use YouTube?
3. Your social media: Starting and updating your blog / Promoting your blog and social media / Monitoring what's being said about you / Handling the negatives / Measuring your success

Part Two - Your Interactive Workshop:

Here you’ll learn how to start meeting your own social media goals; this is done ‘live’ and online to show you how to put your own plan into action:

1. Planning your social media aims and strategy 
2. Running an audit on your current social media
3. Starting/updating your online presence via:


  • Your own blog Online networks
  • YouTube
  • RSS

What is Included in Your Session?

  • Our Social Media and Blog Training Guide
  • Written and oral feedback to both individual delegates and client
  • Free face to face or telephone consultations for a year after the training

To Book This Session:
For more information or to book your social media training course please click here.

Popular Courses

Print Media Training
dealing with the trade, regional & national journalists.


Broadcast Media Training
practice your TV & Radio interviewing skills.


Introduction to Presenting
overcome nerves and develop your communication skills.


Presenting to Investors
understand what investors want from presentations.

Newsletter

Our monthly newsletters look at issues around communications - enter your email address below to receive them:


Top tips for Media:

1.    Think about the audience you will be speaking to and tailor your story accordingly – readers of The Financial Times have very different expectations than readers of The Sun.

2.    Keep your key messages to three – more than this will leave your audience struggling to remember them all and you might find your story gets diluted.

3.    Think about your posture in interviews – keep your feet planted firmly on the ground and sit up right in your chair – positive body language will give you confidence and this will show to the viewers.

4.    If you get asked difficult questions, or start to get led away from your agenda, don’t be afraid to pull the interview back onto your messages – bridging is a great way to do this.

5.    Going into an interview, print or broadcast, and trying to ‘wing it’ is a huge and dangerous gamble, and one we wouldn’t ever advise. You should never undergo an interview unless you’ve; firstly been media trained and secondly, spoken to your comunications team and or done your own research to prepare.
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