Our print media training courses are tailored around you and the media you want to connect with, whether it’s the national press or the trade titles specific to your industry. Furthermore, if you are new to media relations and need an introduction or if you simply need to polish your skills our experienced team will design the media training around your requirements.
Course Content:
As mentioned, our print media courses are all specifically tailored. However as a guide, here's what we would cover in an introductory session:
An introduction to the Business & Finance Media: The main news titles / What financial journalists want from you / The differences between general and business news / Understanding when a story is newsworthy
Preparing your approach: Refining your key messages / Researching the audience and journalist / Setting your agenda
During the interview: Bridging and other interview techniques / Body Language / Dos and Don’ts
The Interview Practice:
The interviews we conduct in our broadcast media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation delegates face in the outside world, they will be prepared. Depending on your requirements, we will conduct a series of one or more of the following interviews:
Telephone / Face to Face / Down the line / Doorstep
The Trainers:
Below are details of some media trainers we would recommend for your session. These are just a few from our extensive roster so please get in touch for more information on the rest of our team.
Trainer A is the Ex-Personal Finance Editor at the FT
Trainer B is the Ex-City Editor of the Evening Standard
Trainer C is the former Editor of Investment Week
Trainer D is the former Daily Mail Whitehall Editor
Written and oral feedback to both delegate and client
Free face to face or telephone consultations for a year after the training
To Book This Session:
To book your broadcast media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you're ready.