Blogs, vlogs, podcasts, RSS, webcasts, Facebook, Twitter, the list of ‘new’ social media is huge and it’s growing.
This course will teach you everything you need to know about social media but will also teach you how to tackle it for yourself, through relevant case studies and practical exercises.
1. Your introduction to social media: What's it all about? Who's doing what? The individual versus the corporate / Traditional versus online / Social networking 2. Case studies: How have others handled blogging? How do organisations use YouTube? 3. Your social media: Starting and updating your blog / Promoting your blog and social media / Monitoring what's being said about you / Handling the negatives / Measuring your success