A good way to ‘spring clean’ the way you communicate is to look at the language you use and check that you’re not going to lose your audience with words or phrases that won’t make sense to them. Jargon is defined as unintelligible or meaningless talk or writing; gibberish. While it can be easy to[…]
Whether you are dealing with the media or making presentations, here are a few key things you should be doing to ensure you are making the most of the opportunity: Prepare: even seasoned pros make sure they take the time to prepare, these are not the situations to try and ‘wing it’. […]
It’s easy to pick up bad habits and get rusty if it’s been a while since you had training. By critiquing how you come across in media interviews or presentations you can help make sure you are performing at your best…
Start big! The opening of your presentation is vital – this tends to be when you have the highest levels of audience attention, so you need to grab them at the start. Think about newspapers; they use big ‘loud’ headlines to draw you in to reading more. Consider using; humour, an emotional story, an unusual[…]
The summer often gets called silly season for all the frivolous stories in the media but this year it’s been different. While the Brexit vote has been overshadowing much of the news, there’s also been a number of crisis stories taking over the business pages and nowadays that often means they make the front pages[…]
PRWeek has run a survey to see what journalists and PRs really think of each other. Overall it seems that journalists are a bit down on the PR community, certainly in comparison to the PRs’ views but the survey does raise some interesting questions about how well both sides understand the pressures and constraints each[…]
You can’t always be there when your spokespeople speak to journalists but there are ways you can prepare your team to ensure their media interviews are as successful as possible. Firstly, you must make sure your spokespeople; have a real understanding of the media, know the dos and don’ts and can handle interview situations before[…]
It doesn’t matter what type of work you do, if you have to communicate with people, it’s vital you are able to do it well. We’ve put together the following dos and don’ts to help you build and deliver effective messages. A good message needs to have a headline statement (proposition), which you[…]
Even if you have experience in dealing with the media, if you’ve never gone through a TV interview it can be a little daunting but if you get it right it’s a great opportunity for positive coverage. We’ve put together these top tips to help you perfect your preparation and performance in TV interviews. […]
Our training team have put together these top tips to help you make the most of your financial pitches. What you say: Put yourself in the shoes of the fund managers, analysts and other investors – assess what they want to hear from you (ideally get their feedback from previous roadshows) Slow down –[…]