If your organisation is facing a crisis there are few vital things to remember when dealing with the media:
1. Compassion – show concern for anyone affected.
2. Communicate – keep people updated on what is happening.
3. Control – show you are managing the situation and solving the problem.
4. Compensate – remember you will have to work hard to rebuild trust.
Will Edwards – www.bluewoodtraining.com – April 2015