Top Tips

Blog

For the latest insights about Bluewood, checkout our blog.

What makes a good message?
When you take part in a media interview or give a presentation, it should be to get across...
Hash-tag high-jack
McDonalds has publicly come under attack recently when a promotional Twitter hash-tag they created to promote fresh produce...
Learning from the medical profession in crisis communications
Recently the French company Poly Implant Prothese (PIP) have come under criticism for apparently using a material found...

Apply the "so what?" test to your story. What is the message that will make the journalist sit-up and listen?
Never, ever, lie to a journalist.
If you have bad news, explain how it happened, explain how you are going to deal with it, and explain how you are going to move forward by highlighting the positives.
Never, under any circumstances, tell a journalist something you do not want him or her to know.
All journalists want the story, and will do what it takes to get it; but remember to treat them as the human beings they are.

Make sure you know your story and your message inside out.
The Rule of Three - any audience will struggle to remember too many facts and figures and points. Keep your messages to three to maximize the chances of them hitting home.
Use visuals to make your presentation more interesting - be a little different and get remembered.
Be yourself, smile, and enjoy it.
Most important of all, for interviews or presentations, practise, practise, practise.

Print Media Training
dealing with the trade, regional & national journalists.

practice your TV & Radio interviewing skills.

overcome nerves and develop your communication skills.

understand what investors want from presentations.