Print Media Training for Professionals Handling High-Stakes Journalist Interviews If you’ve ever been quoted in...
Read MoreWhy Professional Media Training Courses for Spokespeople Is Essential
Using the media to convey information is essential for any company and Bill Gates once said; “if I was down to my last dollar, I’d spend it on PR”. Yet the level of skill with which it is conveyed is often low – which is why spokespeople should be media trained before interviews. Formal media training and coaching would certainly have saved some of the public relations disasters we’ve witnessed over the years. While the positives that come from dealing with the media greatly outweigh the negatives, you are gambling with your reputation if you don’t plan interview opportunities – and that includes using media training to prepare your spokespeople.
