Tackling the Trades
There are a huge number of trade publications and sifting through them to find out which ones are good ...
October 29, 2013
September 24, 2013
Befriending Broadcasters
Compared to print media, some view the risks of going on TV or Radio as higher, and looking at ...
August 05, 2013
Putting in the Work for Great Financial Presentations
When it comes to investor relations, the buck stops with the CEO and their executive team, while many people ...
June 17, 2013
Anticipating the Negatives
Saying ‘no comment’ in an interview ceased being an acceptable answer long ago, at best you look aggressive, at ...
May 21, 2013
Coping in a Crisis
Even though readers and some journalists are increasingly desperate to see positive news in their paper, you don’t have ...
April 24, 2013
Presenting Like A ‘Natural’
People are sometimes introduced to presenting at school or university, and the truth is that it helps if you ...
March 21, 2013
Do Yourself and the Journalist a Favour
This week may have seen the beginning of a new future for the UK media, as the three main ...
February 20, 2013
What’s The Message?
There’s been a lack of comment from a number of brands and organisations involved in the latest food scandal. ...
January 16, 2013
Time for TV?
The increase of 24 hour rolling news channels as well as the appetite for rich media on websites means ...
November 23, 2012
The Key to the Pitch
Pitching isn’t a straightforward task; you need to make sure you have all the elements in place; message, content, ...
