Broadcast Media Training in London

Course Content – Broadcast Media Training

Our broadcast media training courses are tailored around you and the media you want to connect with, whether it’s TV or radio and whether you are facing the BBC, Bloomberg, CNN, Sky, CNBC, a podcast or an online video related to your industry. If you are new to media relations and need an introduction or if you simply need to polish your TV interview skills, our experienced team will design the broadcast session around your requirements.

The broadcast media courses usually include some background theory to explain how reporters and producers operate, but the focus of the session is on practice interviews and feedback. These mock interviews are realistic and testing, plus will be filmed so you can see how you come across and if your messages are being delivered effectively. Below, as a guide, we provide an outline to show what we advise covering in your session.

Understanding the Broadcast Media: Theory That Prepares You for the Spotlight

Our broadcast media training sessions begin with essential theory that helps you understand the fast-paced world of television and radio. This section of the course provides a solid foundation for how broadcast interviews work and what’s expected of you as a spokesperson.

An Introduction to the Broadcast Media
We start by breaking down how the broadcast media operates—who you might face (from BBC News to commercial radio stations), how journalists, presenters, and producers collaborate, and what makes a story newsworthy in this environment. We also explore how broadcast differs from print media, so you know what to expect in front of the camera or mic.

Preparing Your Approach
Next, we help you refine your key messages, build your media agenda, and research both your audience and interviewer. You’ll learn how to craft sound bites that are informative, quotable, and suitable for TV or radio formats.

During the Interview
We’ll coach you on everything from eyeline and posture to tone of voice and how to handle nerves. You’ll also practise proven interview techniques such as bridging and steering the conversation, so you can stay on message under pressure. Our broadcast media trainers also walk you through the all-important dos and don’ts—what works, what doesn’t, and what to avoid at all costs.

The Practice Media Training Interviews

The interviews and rehearsals we design in the broadcast media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation spokespeople face in the outside world, they will be prepared and confident.

Depending on your requirements, we will run a series of filmed interviews, usually covering a number of the following types of format:

Telephone – replicating calling into the studio

Video conference – practising interviews from your computer

Face to Face – rehearsing the typical studio format

Down the line – facing the camera, using an earpiece

Doorstep – being faced by reporters outside your office

What’s Included In Your Broadcast Media Training Session

A training course tailored to your requirements

Expert media trainer

The Bluewood Media Handling Guide booklet

Camera to film and playback the practice interviews

Written and oral feedback to both delegate and client

Recordings of your practice interviews

To book your broadcast media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you’re ready.