Crisis Media Training in London

Crisis Media Training

Our bespoke crisis media training blends expert guidance with hands-on interview rehearsals—preparing you to handle high-pressure broadcast and print scenarios with clarity, composure, and control. Whether it’s a breaking story or an unfolding situation, we help you communicate your message with confidence when it matters most.

GET YOUR FREE COURSE OUTLINE

Course Content – Crisis Media Training

Our crisis media training courses are tailored around you. Depending on the crisis you could face trade and national press or TV and radio broadcasters, so this training can prepare you for all possible situations. This course is normally run for those with some interview experience but our experienced team can also design the crisis session for those who are new to dealing with the media.

The crisis media courses generally include some background theory to explain how the journalists and reporters act when they cover these types of story, but the focus is on realistic and testing practice interviews, all followed with feedback to improve your approach. Below, as a guide, we provide an outline to show what we advise covering in your training session.

Due to the nature of this media training we generally sign confidentiality agreements before we start working on your course.

The Theory Behind Crisis Media Training

Our crisis media training begins with a solid grounding in how the media landscape changes during high-pressure situations. In a crisis, journalists work faster, audiences are more reactive, and the margin for error is smaller—so preparation is critical.

Understanding the Crisis Media Landscape
We start by exploring why engaging with the media in a crisis is important, what news outlets you’re likely to encounter, and how journalists and producers shift their approach when covering crisis events. You’ll gain insight into the rapid-fire nature of news reporting during emergencies and how to stay composed under that pressure.

Shaping Your Message Under Pressure
We help you refine key messages that will resonate in tense situations. This includes researching the likely audience and journalist, identifying what outcomes you want, and developing soundbites that maintain clarity without sounding rehearsed or evasive.

Handling the Interview Environment
Finally, we cover essential on-the-spot techniques—bridging, body language, voice control, and managing nerves—while also preparing you for formats like live interviews or press conferences. You’ll also learn what to avoid when speaking to the media during a crisis, ensuring your communication is clear, credible, and confident.

Crisis Media Training Practice Interviews

The interviews we design for the crisis media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation spokespeople face in the outside world, they will be prepared and confident.

Depending on your requirements, we will run a series of filmed interviews, usually covering a number of the following types of format:

Telephone – replicating calling into the studio

Video conference – practicing interviews from your computer

Face to Face – rehearsing the typical studio format

Down the line – facing the camera, using an earpiece

Doorstep – being faced by reporters outside your office

What’s included in your crisis media training session?

A training course tailored to your requirements

Expert media trainer

The Bluewood Media Handling Guide booklet

Camera to film and playback the interviews

Written and oral feedback to both delegate and client

Recordings of your practice interviews

To book your crisis media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you’re ready.