Financial Media Training

Our bespoke financial media training combines expert guidance with practical, on-camera interview rehearsals—equipping you to communicate complex financial insights clearly, confidently, and effectively in both TV and radio settings.

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Course Content – Financial Media Training

These courses are tailored around you and the specific financial and business media you want to connect with, whether it’s trade press, nationals or TV and radio. The training can be run for those who are new to media relations or those who are keen to brush up their interview skills or even practice new key messages.

The financial media courses generally include some background theory to explain how the journalists and reporters operate, but the focus is on realistic and testing practice interviews, all followed with feedback to improve your approach. Below, as a guide, we provide an outline to show what we advise covering in your training session.

The Theory: Financial Media Training Essentials

Our Financial Media Training begins with a focused introduction to the business and financial press. You’ll learn how outlets like Bloomberg, CNBC and the FT operate, what financial journalists expect from spokespeople, and how business news differs from general coverage.

We’ll guide you through how to:

Identify newsworthy financial stories
Refine and present your key messages clearly
Tailor your communication for the audience and journalist
Handle numbers with clarity and confidence

We’ll also cover core interview techniques—like bridging, managing nerves, and controlling body language—so you’re equipped to deliver your message under pressure.

The Practice Interviews

The interviews and rehearsals we design for the financial media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation spokespeople face in the outside world, they will be prepared and confident.

Depending on your requirements, we will run a series of interviews (with filming and playback if required), usually covering a number of the following types of format:

Telephone – replicating calling into the newsroom or studio
Video conference – practicing interviews from your computer
Face to Face – in front of the interviewer
Down the line – facing the camera, using an earpiece
Doorstep – being faced by reporters outside your office

What’s included in your financial media training session?

A training course tailored to your requirements
Expert media trainer
The Bluewood Media Handling Guide booklet
Camera, if required, to film and playback the interviews
Written and oral feedback to both delegate and client

To book your financial media training course please click here. We can have your tailored session outline over within the next 24 hours and the course will be delivered as soon as you’re ready.