Print Media Training in London

Course Content – Print Media Training

Our print media training courses are designed with you in mind—tailored to your role, your experience, and the specific media outlets you want to connect with. Whether you’re targeting national newspapers or niche trade publications within your sector, we build the training around your goals and challenges.

If you’re new to media relations and need an introduction to how it all works, we’ll guide you through the fundamentals. And if you’ve done interviews before but want to refine your delivery or sharpen your messaging, we’ll focus on helping you elevate your performance. Whatever your starting point, our experienced trainers will shape the session to suit your needs.

Each print media course typically includes a mix of background theory—so you understand how journalists, editors and news cycles work—but the emphasis is firmly on hands-on, realistic practice. You’ll take part in challenging interview scenarios, tailored to the types of stories and publications you’re likely to face. After each one, we provide clear, constructive feedback to help you develop greater control, clarity and confidence in your responses.

Understanding the Print Media: Theory and Foundations

Before diving into practical interview rehearsals, our training begins with a focused, insightful look at how the print media operates and what you can expect when engaging with journalists. This foundation helps build context, clarity, and confidence before stepping into the spotlight.

An Introduction to the Print Media Landscape
We explore both trade and national print publications, breaking down the types of titles you may encounter and what journalists typically expect from professional spokespeople. You’ll gain insight into how newsrooms work, what makes a story newsworthy, and how reporters decide which angles to pursue. This helps demystify the process and gives you the confidence to approach interviews with a strategic mindset.

Preparing Your Print Media Strategy
Good preparation is everything. We’ll guide you through how to refine your key messages, research your audience, and understand the specific journalist you’re speaking with. You’ll learn how to shape your agenda, anticipate questions, and create quotes that are not only quotable but also aligned with your objectives.

Delivering with Impact During the Interview
When it comes to the interview itself, we cover proven techniques such as bridging and steering conversations back to your key messages. You’ll also work on voice control and body language to help you come across as credible, composed, and confident. We’ll finish with practical dos and don’ts for working with the print media—so you know exactly what to avoid and how to get the best possible outcome from every engagement.

The Practice Interviews: Building Real-World Print Media Confidence

Our practice interviews are the core of your print media training—and they’re designed to be as close to real-life as possible. We create sessions that are testing, tailored and highly relevant to the types of interviews you’re likely to face in your role. The aim is to help you develop the clarity, control, and calm needed to handle any press encounter with confidence.

Each session is adapted to your specific goals and role. We’ll typically include several interview types, using a mix of live practice, filming, and playback review to give you immediate, constructive feedback. These formats may include:

Telephone Interviews – Simulating a journalist calling into your office or mobile, this helps you stay sharp, concise, and in control without the visual cues you’d usually rely on.

Video Conference Interviews – Increasingly common in today’s hybrid media landscape, these replicate speaking to journalists over platforms like Zoom or Teams. You’ll learn how to manage your message and presence on-screen.

Face-to-Face Interviews – Whether for a formal sit-down or an informal briefing, this format helps you practise staying on message while managing body language and eye contact.

Doorstep Interviews – One of the most challenging scenarios. You’ll rehearse how to handle journalists approaching you outside your office or event space, teaching you how to respond under pressure and maintain professionalism.

What’s Included in Your Print Media Training Session?

When you book a print media training session with Bluewood, you get more than just a generic course. Everything is tailored to suit your goals, role, and media exposure. Here’s what you can expect:

A fully customised training course based on your sector, experience level, and objectives

A specialist media trainer with real-world experience in journalism and PR

Our exclusive Bluewood Media Handling Guide booklet to take away

Camera equipment (if required) to record your interviews for playback and analysis

Detailed written and oral feedback for each delegate and the commissioning client

Whether you’re preparing for an upcoming announcement, need to build confidence ahead of a press interaction, or simply want to sharpen your communication, we’ve got you covered.

To book your print media training course, click here. We can send over a tailored session outline within 24 hours and schedule delivery at a time that works for you.