…behave in a press conference.
Conducting oneself correctly in a press conference should be seen as a prerequisite. It’s a public press-call intended to generate media attention.
We have worked extensively with clients over the past few years teaching them the ins and outs of holding and speaking at press conferences, specifically in crisis situations.
Someone that clearly slipped through the net however, was John Terry:
http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8750303.stm
Someone should have given him some training before letting him make such a “big mistake”…