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Why Bluewood Training? | Experts in Media Training and Presentation Training

  • Experts in Media Training and Presentation Training. We only use expert trainers. Our team includes over 20 specialists from; media, presentation, PR, government, charity and business backgrounds.
  • We tailor our training. Whether bespoke training (print or broadcast) or bespoke presentation training (sales pitches, public speeches or investor conferences), we address the issues clients face.
  • Flexibility. We work around our clients – based in London, we provide training in the UK and internationally, wherever and whenever needed.

Find out more about our Media Training

Why Bluewood Media Training?

There are many positive reasons for building media relationships; not least is the fact that coverage in the news is likely to be far cheaper than other marketing methods. Also; people are now faced with so much advertising that they increasingly look to third-party reviews and commentary to support their buying decisions.

However, we don’t suggest that organisations leap straight into media relations without careful planning, preparation and media training. Using industry advisors and public relations staff to help manage the process is a very good idea, but so is making sure you have spokespeople who can handle media interviews when you get the opportunity.

Just assuming your strong CEO, or an enthusiastic head of marketing, can handle the press interactions is a big gamble and is unlikely to pay-off unless you provide them with the skills to do the job – this is where our media training comes in.

Our media training experts tailor every single course, because one size rarely fits all. We teach spokespeople how the media operates, the key areas to prepare and how to manage the interview process.

There’s some theory in our courses but the majority of the session is about practice – putting people through their paces in a testing, but safe, environment, so they can trial different methods to find what works best for them. It’s only by going through our type of training that you can be truly ready to make the most of your media relations.

Find out more about our Presentation Training

Why Bluewood Presentation Training?

The very best presenters may look like they are naturals at it, but the chances are that they worked hard to get there.

Preparation and practice are vital to making a success of public speaking and getting these two right will give you a huge confidence boost too.

Our presentation training experts will work with you to show you the ingredients that go into a great presentation. You will see how to; build and polish your messages, create compelling content as well as designing visual aids and slides that leave an impact on your audience.

As with all our presentation training courses a big part of the session is the practice scenarios, whether it’s the; introduction, main structure or the conclusion, you will be able to try different approaches to make sure you find the method that suits you.

We will also design realistic Q&A sessions so you can test your responses to testing audience questions and adapt your style to manage them effectively. By running the presentation training  courses in this way, our training will help you to be ready for any presentation and public speaking event.

LATEST BLOG: Techniques For Dealing With Difficult Questions

If you are faced with a difficult question, there are a few things you can do, but you will have to deal with it – pretending it didn’t happen or answering with ‘no comment’ is rarely an option.

Preparation – As with many of the best techniques, the hard work can usually be done in advance as part of your preparation. It’s no good hoping that you won’t get asked anything tough, you have to assume that someone will have dug up that tricky query and will throw it at you, so considering the ‘good, bad and ugly’ issues you might get asked is essential. Inviting those around you for their input as well is likely to help ensure you have covered all or most bases. The second part of this is obviously to think of appropriate answers to the tricky questions – care needs to be taken if there are confidential or sensitive issues but some might well be answers you can easily find and then deliver, but if not you may have to rely on other techniques.

 If you can’t answer – Sometimes you will simply not be able to answer the question, you either won’t have the information (if you just can’t remember or don’t have it in your head, just say you will come back to them) or it may be something that can’t be publicly discussed – don’t underestimate the appetite and skill some journalists have for trying to elicit this kind of information from you. Politely but firmly explaining that you can’t provide that answer will normally make the interviewer realise that you won’t be drawn on the topic, but if you are pressed, don’t be afraid to repeat your ‘polite but firm’ rebuttal again. It can also be useful to try another tack… READ MORE


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