According to the BBC story “Prince Edward has suggested the risk of death is part of the attraction of the Duke of Edinburgh award scheme for young people.”
Other headlines have been even more sensational, using just a few words, out of context, from the interview. Reading the full story on the BBC, you can see that the Prince wasn’t quite as blunt about the tragic deaths that have occurred, but he still said the wrong thing and surely must have forgotten his media training tips.
http://news.bbc.co.uk/1/hi/uk/8333204.stm
The truth is that if you don’t want to see it in print, then you shouldn’t say it to a journalist. The Prince will know better next time that making fairly incendiary comments during an interview will undoubtedly hijack the story’s agenda.