Recipe for…

Attractive female presenter? Check. Successful pairing with male co-presenter? Check. Already hosting a popular features-based show? Check.

Next, extract said duo and launch another features-based show with a popular breakfast slot.

The result? Plummeting viewing figures thanks to the miunderstanding that the duo made The One Show popular in the first place. They didn’t. It was the package as a whole. Thus, Daybreak is suffering from embarrasingly low viewer numbers and the BBC’s Breakfast is enjoying the overflow.

What to do with the PR meltdown that is the failure of this seemingly-doomed programme?

Gemma Carey

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