How do you build effective messages?
Far too many messages; aren’t relevant to the audience, aren’t memorable and aren’t easy to deliver. By changing the ...
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News
September 23, 2014
August 04, 2014
Investors Speak Up
Very interesting article on PR Week a few days back on how institutional investors are increasingly speaking up; “The ...
May 27, 2014
Manufacturing Memorable Messages
Ultimately, in terms of communicating an idea, we all know too much information – that’s why it’s good practice, ...
April 28, 2014
Braving Broadcast
More and more news channels now have to find 24 hours of stories to fill their airwaves – this ...
March 27, 2014
Communicating Content that Connects
Even seasoned public speakers pick up bad habits the longer they are presenting and the more experienced you are, ...
February 25, 2014
Facing the Online Crisis
February might be a short month but there’s been no shortage of crisis and reputational disaster stories in the ...
January 29, 2014
Get In Touch?
In our crisis training courses we say that refusing to communicate is almost certainly a mistake – if you ...
November 25, 2013
Pitch Perfect
If you’re very lucky you may only have to do one or two things to perfect your pitching but ...
October 29, 2013
Tackling the Trades
There are a huge number of trade publications and sifting through them to find out which ones are good ...
September 24, 2013
Befriending Broadcasters
Compared to print media, some view the risks of going on TV or Radio as higher, and looking at ...